Summary
Rethinking the transactions review process
I was a part of the Accounting product team during its merger with Glassnode. As a design lead, I was responsible for redesigning the transaction review screen, which was an essential part of the customer journey. The redesign helped to reduce churn, increase revenue by 1.5x and ultimately led to the company's acquisition by Blockpit.
Summary
The project demanded the expertise of a crypto-native designer who could navigate the intricacies of the industry and understand the unique needs of its users. As a key contributor to the initiative, I joined the project with a focus on overhauling the transaction screen.
The redesigned transactions screen led to a notable reduction in user queries, streamlining user interactions and decreasing the need for support assistance.
Design team
Kyle Zang , Product Lead
Xavir Roma, Fullstack engineer
Timeline
November 2022- Febuary 2023
Overview
Overview
Accointing now, Blockpit is a cryptocurrency tax reporting platform. The platform is designed to help users stay organized with their crypto investments and ensure compliance with tax regulations by providing detailed reports on gains, losses, and other relevant tax-related information.
Problems
Users struggled to accurately categorise transactions, leading to misclassification and potential errors in tax calculations.
Users found it challenging to understand the context of each transaction, such as the source or purpose.
Prolonged transaction review led to a 48% drop-off before checkout.
Usability Testing
Usability Testing
We brainstormed and tested multiple versions with the our customers.
For the first version of the designs we tried to remove secondary information and make it it more visual by introducing custom icons for different transaction types and additions, but it didn’t perform well during the usability testing.
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Users care about the little details
Users wanted more filters to drill further down.
Some elements were still inaccessible due to poor colour contrast.
Solutions
Solutions
We finally landed on this design using for new transaction screen. Why?
• Users quickly adapted to the new layout despite numerous changes.
• Made most commonly filters available at the top.
• Made the colour more accessible for better contrast.
• Made most commonly filters available at the top.
• Highlighted key information with better visual elements like the transaction type.
Impact
Impact
Updating the transactions screen to the new designs has increased engagement and retention. We saw the following results for customers that came through the redesigned transactions screen.
28% Support Ticket Decrease
19% Reduction in User Errors
18% Rise in Completed Transactions
Blockpit acquired Accointing.